La comunicación política electoral frente a las nuevas normalidades: Análisis y lineamientos estratégicos de cara a la campaña presidencial 2021 en Ecuador

Patricia Hidalgo Albuja; Francisco Crespo

doi:10.18272/USFQPRESS.m98

Electoral political communication in the face of new normalities: Analysis and strategic guidelines for the 2021 presidential campaign in ecuador

Authors

Patricia Hidalgo Albuja

Universidad Internacional del Ecuador

https://orcid.org/0000-0002-0735-8991

Francisco Crespo

Universidad Internacional del Ecuador

https://orcid.org/0000-0003-1318-3865

DOI: https://doi.org/10.18272/USFQPRESS.m98.c507

Synopsis

The electoral political communication that will unfold during the 2021 presidential campaign for Ecuador’s general elections faces a particular scenario, shaped by the Covid-19 pandemic, which will be a determining strategic factor for the candidates. The media will play different roles, with a notable prominence of digital media, often saturated with unethical strategies such as fake news, which will overshadow the issues that truly matter to society and shift the campaign’s focus toward systematic attacks among candidates.

Author Biographies

Patricia Hidalgo Albuja, Universidad Internacional del Ecuador

Ph.D. in Social Sciences from FLACSO (Ecuador campus). For more than twenty-five years, she has taught at various universities across the country.

She has directed and taught undergraduate and graduate courses in the fields of political and corporate communication, research methods, project design and formulation, strategic planning, and local governance.

She currently serves as Director of the School of Communication at Universidad Internacional del Ecuador. Her research focuses on six main areas: political communication, organizational communication, territorial planning, strategic planning, participatory democracy, and local governance.

Francisco Crespo, Universidad Internacional del Ecuador

Ph.D. candidate and Master’s degree holder in Applied Political Studies from the International and Ibero-American Foundation for Public Administration and Policy (FIIAPP); Master’s degree in Organizational Communication Management from Universidad de Las Américas; and a specialization in Digital Marketing from the University of Illinois. He has served as an external consultant for the Organization of American States (OAS) in electoral observation missions in Bolivia, El Salvador, Colombia, Nicaragua, Paraguay, Brazil, and Peru. He was Director of Communication at Universidad Amazónica IKIAM and at Universidad Nacional de Educación in Ecuador, and currently serves as a lecturer at Universidad Internacional del Ecuador.