Communication in the digital age: a necessary discussion

Authors

Marco López-Paredes
Pontificia Universidad Católica del Ecuador
https://orcid.org/0000-0001-7853-5564

Synopsis

The chapter reflects on the changes that digital technology has generated in communication and in the way communicative practices develop in contemporary society. Based on a theoretical review, the author analyzes how the expansion of information technologies and digital networks has modified the processes of production, circulation, and consumption of content, as well as the social and cultural dynamics linked to communication.

Within this context, the chapter also discusses the place that communication occupies as a field of knowledge. The text argues that although the discipline has advanced in building theoretical and methodological frameworks, it is still in the process of consolidating itself as a science. Therefore, the importance of strengthening academic debate and integrating new perspectives that help to understand the changes produced by the digital environment is emphasized.

The chapter also addresses the impact of the networked society and new forms of interaction mediated by technology, which transform social relationships and the circulation of information. Finally, it highlights the need for communication professionals to develop a critical and updated perspective in response to the challenges of the digital world.

Author Biography

Marco López-Paredes, Pontificia Universidad Católica del Ecuador

Marco López Paredes holds a Ph.D. in Communication Sciences and completed postdoctoral studies at the International Center for Advanced Studies in Communication for Latin America (CIESPAL).

As a faculty member at the Pontifical Catholic University of Ecuador, his research has focused on organizational innovation, discourse analysis, and communication theories. He is an expert in digital environments, advertising, and corporate communication.

He serves on and leads editorial boards of several scientific journals in Ibero-America and has delivered lectures at various international conferences. He is also a member of several research networks and the author of multiple books and peer-reviewed scientific articles.

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Published

February 2, 2026

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