La comunicación en el ámbito organizacional: El perfil profesional de los comunicadores: presente y futuro

María Noemí  Gálvez-Vaca; Edison Humberto González

doi:10.18272/USFQPRESS.m98

Communication in the Organizational Context: The Professional Profile of Communicators: Present and Future

Authors

María Noemí Gálvez-Vaca

Universidad de las Américas UDLA

https://orcid.org/0000-0002-0635-178X

Edison Humberto González

Universidad de las Américas UDLA

https://orcid.org/0000-0003-3181-7649

DOI: https://doi.org/10.18272/USFQPRESS.m98.c502

Synopsis

This article presents a documentary analysis—both theoretical and conceptual—based on a literature review, scientific research, and academic debate that seeks to explain the professional profile of corporate communicators, as well as the practices and functions involved in their present and future management. To achieve this objective, it sets out the relevant reasons for using and applying corporate communication; its interdisciplinary, complex, and challenging field of action; and the scope of its role from a perspective of humanization, understanding, and recognition of organizations—understood as interacting social systems. Based on this process, and with a view toward the future management of corporate communication, it should consider and promote new ways of establishing relationships and experiences with its audiences. These will adapt to the new realities that continue to emerge and evolve, not only because of the dynamism of societies themselves, but also because of the interaction between individuals and organizations and their micro- and macro-environments.

Author Biographies

María Noemí Gálvez-Vaca, Universidad de las Américas UDLA

Academic Director of the Corporate Communication program at Universidad de Las Américas, within the Faculty of Communication and Audiovisual Arts.

Communication professional specializing in Development, with a Master’s degree in Research and Project Planning. Academic Coordinator of the Master’s Program in Institutional and Corporate Communication Management (DirCom).

Coordinator of the Quito en Manos Jóvenes Educational Program. Journalist and staff writer for La Hora newspaper. Public Relations Officer for the Amazonian Museum Abya Yala and Abya Yala Bookstore.

Lecturer at Universidad de Las Américas, Universidad Cristiana Latinoamericana, and Universidad Internacional del Ecuador.

Edison Humberto González, Universidad de las Américas UDLA

Professor in the Corporate Communication program at the Faculty of Communication and Audiovisual Arts at Universidad de Las Américas. He holds a Master of Business Administration with a concentration in Quality and Productivity from Pontifical Catholic University of Ecuador and a degree in Business Engineering from Universidad Tecnológica Equinoccial. An entrepreneur in the foreign trade and renewable and sustainable natural resources sectors, he has also served as a consultant for various companies in the design and development of corporate identity, organizational culture management, financial analysis, and financial communication. He has participated in sustainable development projects, and his research interests focus on quality and communication.